In this 2020, there is no doubt that having an online store is a great need. People these days communicate, study, work, and of course shop online (and they do it a lot). More than 2.14 billion customers around the world are expected to buy products and services through electronic commerce by 2021. Today, it is much easier to get these types of consumers and build trust in your business. That is, if you have your own space on the Internet such as: your website.

Building an ecommerce website can seem like a very difficult task, especially if you can’t tell the difference, between website builders and content managers for your online store. The good news is, you don’t need to know all of that! Regardless of whether or not you are an expert at creating web pages, don’t worry, you can create an e-commerce website yourself. In this blog, we invite you to discover how a web page is created.

What is an e-commerce website?

An e-commerce website is a site that allows you to sell your products or services by transferring information and searching through the Internet. Often times, your online store is connected to payment gateways, so you can accept payments online. You can also choose to be paid physically, for example, in cash when the product is delivered to a customer.

How can I create an e-commerce website?

Here we explain how to create a website with an online store:

• You can do it yourself from scratch using a CMS (content management system) platform or a website builder that you have already seen advertised. CMS is software that allows you to create, manage and modify your digital content. A website builder allows you to build a site using templates or design suggestions.

• Also, you can use specific e-commerce platforms. They can be «open source» – these are the platforms where the source code is available to programmers, allowing this to modify and adapt the software for different purposes. Open source platforms require a certain degree of technical skills. There are also platforms like SaaS (Software as a Service), where e-commerce providers create, host and maintain the software, so users do not have to worry about maintaining it themselves.

If you are not an expert on the subject of how to make a web page, the easiest option is to get yourself an e-commerce site with a SaaS platform like FusyGO. This way, you can sell online with your own website, and you don’t have to seek help from programmers or web designers.

Once you sign up with FusyGO, you will get an easy to use website to have your store online instantly. You don’t have to deal with any code, just add your products, your company information and you are ready to start selling online.

If you already have a website and you just need to add the shopping cart feature, you can use FusyGO to embed an online store on your website. You can add a FusyGO store to any website, including:

• WordPress
• Wix
• Weebly
• A site created with any other site builder, CMS or some other website creation platform that you have already chosen.

How much does it cost to create a website and maintain it?

To create an e-commerce website from scratch, you will need to hire a programmer who can create an online store, charging you for your project around 1,000 to 5,000 pesos per hour. Usually this option works for larger companies that need a more complex and fully customized website (for example, a supermarket or a well-known brand).

If you’re running a small business and don’t have the technical skills to create a website, or a large budget to invest, you can use inexpensive and easy-to-use e-commerce platforms to create a website. The startup plans for these platforms are approximately $ 264 to 600 pesos per month.

You can also create a secure e-commerce website for free: Once you sign up with FusyGO, you will get a free website no matter what plan you choose, whether it is free or paid.

After registering, you will get your own website with hosting, security certificates and the maintenance of the website, by FusyGO. Getting your Instant Site.

What is FusyGO Instant Site?

Instant Site is your free one-page website, ready to customize with a built-in online store, where you can start selling right away. It looks great on any device, including mobile or tablet, and has everything you need to take the first step in creating a successful online presence:

• Customizable content blocks and design templates allow you to create a unique web page.

• Edit and update the content of your site as often as you want, without programming.

• The professional and responsive design makes your website look as you have already imagined it on any device.

• Instant Site is your place on the internet to create a professional website and demonstrate all the advantages of buying from your online store.

Our intention is to help you make that first great impression with your customers, from the moment they enter your website.

Who is the Instant Site for?

Instant Site is ideal for you if:

• You have just opened your business and want to start selling online as quickly as possible.

• You need a website for your business, but you don’t have the skills to create a website.

How to Create an Ecommerce Website with Instant Site on FusyGO

The first thing you should do is register with FusyGO. You can start customizing your Instant Site immediately after registration. To do this, you must go to the FusyGO Control Panel → All Sales Channels → Website and click on “Edit Site”:

A new window will open, in which you will see the content of the Instant Site that you can edit:

In the «Address Settings», you can link the website to your own domain name. If you don’t have your own domain yet, you can use a free address in the form of “mystore.company.site”.

Then click «Themes» to choose a presentation for your store, we have a collection of over 75 pre-defined design templates (and we are constantly adding more). They are grouped by type and style, so you can find a template that suits your business no matter what you sell: food, clothing, art, digital products, furniture, toys, electronics, etc. Each theme is customizable: you can change texts, fonts, button functions, images, colors and designs.

In «Site Sections», you can edit the content of your website and change the order of the displayed sections. These are the sections that you can edit:

• Image of the headline and cover
• Store
• History
• Customer testimonials
• About
• Location
• Contact information.

You can use all the suggested sections, or choose the ones that suit you and hide the ones you don’t need.

The first section is the «Title and cover image». You can choose from six cover designs for your store. They all have a space for the name of your store and to add a short description of what your business is about. To choose a background for your cover, you can upload a photo of your team, your product, an image that best represents what you do or a video. You can change this cover at any time to keep your site updated, promote sales and events or launch new products.

The «Store» section contains the products you sell. Here, you can customize the appearance and decide how you want your store to look.

You can change the style and appearance of both your product list and the products page. You can change the sizes of the thumbnail images, the product page layout, the position of the category name, and much more. In case your products do not have an image, you can desactivate the display option.

Instant Site allows you to design the information within a page, in a way that is focused on encouraging your potential customers to make a purchase. It can even be just a page focused on the checkout of your product, in order to only get more sales. This whole process is transparent, easy to fill out, and works to collect emails from your customers right away, so you can send a follow-up email to those who abandoned their orders.

The «History» section is a place for you to share what makes your business and products different from the competition.

The «Customer Testimonials» section allows you to add up to four testimonials to show some recommendations and comments from your buyers who have been satisfied with the purchase they made and thus increase confidence in your new online store.

The «About» section is there to help you share your business story or personal experience, in order to create a more human connection with your site visitors.

The “Location” section allows you to share the details of what the facade of your physical store is like, if you have a point of sale, and references to find its location. When you enter your store address, it will be automatically tagged on Google Maps.

The «Contact Information» section is there to help your customers get in touch with you faster. You can provide your phone number, email and the link of your social networks to have a more effective communication.

Remember that you have all these sections at your disposal, but it is not necessary that you use them all, you can hide any section whenever you want in your online store; for example, if you don’t have a physical store, it is not necessary to show the “Location” on your site.

Create an ecommerce website today

With FusyGO Instant Site, you will get a fast solution with thousands of functions to obtain the site for your business on the web, with which you will get all the benefits such as: hosting, security and maintenance by FusyGO. You can get your website in less than five minutes, and its complete setup will take you no more than a couple of hours. Did we mention that everything is free and without any advanced programming or skills? Get inspired by some real Instant Site examples and join the FusyGO merchant community to start your ecommerce dream today! With the tools of FusyGO and your dedication, your store is destined for success without a doubt.

Happy sales!